Bjorno.licio.us

Was scrounging on the internet for cool summer internships in Singapore and chanced upon this.

Apple’s offices circle the globe, with the largest in Cupertino, CA; Cork, Ireland; Singapore;… While the regions differ from location to location, they all share beautiful campuses located in or near major cities. … And the Singapore office lives in the hub of the Silicon Valley of Singapore—the Ang Mo Kio neighborhood.

Here’s Ang Mo Kio for you.

Now, wait… I had to back off the screen before it sank in. Just who in the world wrote this misguided line of fiction to defile the Apple website???? lol..

Ok, fair enough, that picture was the residential area of Ang Mo Kio, but its city centre wasn’t too photogenic enough to be found on Google Images. Maybe Apple was trying to make its Asia-Pac HQ sound cool and its true that Singapore ain’t got too many cool places so Apple had to make do with what they had. But Ang Mo Kio?? The closest AMK comes close to being a Silicon Valley kind of technology hub was the pirated CDs/ DVDs they used to be infamous for in the late 1990s. Undisputedly, AMK is a major town hub of SIngapore and also highly developed as it is the local constituency of Singapore’s prime minister Lee Hsien Loong, but it is far from being a tech hub or “Silicon Valley” of Singapore. Nice try though for the hype-marketing of Apple outside of Singapore.

I probably ain’t going to have much success with a summer internship application for Apple Singapore. But hey, if the Apple HR manager read this far in my blog, you at least know that I will be a purveyor of truth amidst my future involvement in any hype marketing. =)