Comments on: The Long Tail Theory - Our Dilbert of the Digital Age http://www.bjornlee.com/2006/07/19/the-long-tail-theory-our-dilbert-of-the-digital-age/ An online community engineer coping with the social media explosion Thu, 20 Nov 2008 07:53:23 +0000 http://wordpress.org/?v=2.3 By: Bjorno.licio.us » SGEntrepreneurs snags THAT long tail… http://www.bjornlee.com/2006/07/19/the-long-tail-theory-our-dilbert-of-the-digital-age/#comment-511 Bjorno.licio.us » SGEntrepreneurs snags THAT long tail… Wed, 21 Mar 2007 17:54:19 +0000 http://www.bjornlee.com/2006/07/19/the-long-tail-theory-our-dilbert-of-the-digital-age/#comment-511 [...] blogged about myself reading “The Long Tail” by Chris Anderson some time back and how the internet was helping consumers all over the world “break the space-time [...] […] blogged about myself reading “The Long Tail” by Chris Anderson some time back and how the internet was helping consumers all over the world “break the space-time […]

]]> By: Rolf - Audio Books Fan http://www.bjornlee.com/2006/07/19/the-long-tail-theory-our-dilbert-of-the-digital-age/#comment-257 Rolf - Audio Books Fan Thu, 15 Feb 2007 23:52:13 +0000 http://www.bjornlee.com/2006/07/19/the-long-tail-theory-our-dilbert-of-the-digital-age/#comment-257 As society becomes less homogenous and the possibilities for the individual to make choices get broader every day, only a few Ford T models survive. You can take the iPod ans an example of a modern Ford T model. It's a singualr product (yes, they have a few variations in the market, but it's basicaly one product) that has been adopted by the masses. Look at books, audiobooks, music on CD etc, the coices are vast and if you want to make money in these markets you either need to niche down deep or go extremely broad. The nice thing is, that with the digital copies for download, i.e. audio book dowload, stocking a very broad choice of articles is more practical and less costly. As society becomes less homogenous and the possibilities for the individual to make choices get broader every day, only a few Ford T models survive. You can take the iPod ans an example of a modern Ford T model. It’s a singualr product (yes, they have a few variations in the market, but it’s basicaly one product) that has been adopted by the masses.
Look at books, audiobooks, music on CD etc, the coices are vast and if you want to make money in these markets you either need to niche down deep or go extremely broad. The nice thing is, that with the digital copies for download, i.e. audio book dowload, stocking a very broad choice of articles is more practical and less costly.

]]> By: » The Long Tail - Our Dilbert of the Digital Age - Singapore Entrepreneurs - Entrepreneurship in Singapore http://www.bjornlee.com/2006/07/19/the-long-tail-theory-our-dilbert-of-the-digital-age/#comment-256 » The Long Tail - Our Dilbert of the Digital Age - Singapore Entrepreneurs - Entrepreneurship in Singapore Sun, 23 Jul 2006 16:53:11 +0000 http://www.bjornlee.com/2006/07/19/the-long-tail-theory-our-dilbert-of-the-digital-age/#comment-256 [...] Editor’s Note:This article is reproduced from Bjorn’s blog with the same title. [...] […] Editor’s Note:This article is reproduced from Bjorn’s blog with the same title. […]

]]> By: Matthew Peschong http://www.bjornlee.com/2006/07/19/the-long-tail-theory-our-dilbert-of-the-digital-age/#comment-255 Matthew Peschong Sun, 23 Jul 2006 04:08:53 +0000 http://www.bjornlee.com/2006/07/19/the-long-tail-theory-our-dilbert-of-the-digital-age/#comment-255 (www.CaffeineMarketing.com) Yes I too have been reading this book. Alright so Chris Anderson developed The Long Tail Theory in Wired magazine back in 2004 to describe how economic business models of Amazon.com, Netflix, and others have created their riches. His book only recently came out. The problem with this book is that the focus is purposely too broad to appeal to a wider audience and increase book sales. Even the author of “The Purple Cow“, Seth Godin told me that he wanted to appeal to a broad audience to help increase book sales. Think of how multi-level marketing and being an IBO works. Everyone sees how easy it is and thinks they will be able to make money when in reality the appeal is soo broad that the market becomes over cluttered. The bottom line: Don’t think of every marketing book out there as a great resource. A great marketer who writes a marketing book is looking to.. of course… market their book to the largest audience to generate the most sales. Just don’t expect every book out there to solve your problems. (www.CaffeineMarketing.com)

Yes I too have been reading this book. Alright so Chris Anderson developed The Long Tail Theory in Wired magazine back in 2004 to describe how economic business models of Amazon.com, Netflix, and others have created their riches. His book only recently came out.

The problem with this book is that the focus is purposely too broad to appeal to a wider audience and increase book sales. Even the author of “The Purple Cow“, Seth Godin told me that he wanted to appeal to a broad audience to help increase book sales. Think of how multi-level marketing and being an IBO works. Everyone sees how easy it is and thinks they will be able to make money when in reality the appeal is soo broad that the market becomes over cluttered.

The bottom line: Don’t think of every marketing book out there as a great resource. A great marketer who writes a marketing book is looking to.. of course… market their book to the largest audience to generate the most sales. Just don’t expect every book out there to solve your problems.

]]> By: lingmiester http://www.bjornlee.com/2006/07/19/the-long-tail-theory-our-dilbert-of-the-digital-age/#comment-254 lingmiester Fri, 21 Jul 2006 06:23:23 +0000 http://www.bjornlee.com/2006/07/19/the-long-tail-theory-our-dilbert-of-the-digital-age/#comment-254 Yes I have been following this too as it ties in alot with my social-entrepreneurship business Firmwareproject. However being in the business, I'm still wrapping my head around this concept as I dont agree with alot of it. In particular it goes against the ethos of mass manufacturing. Thus my feeling is that this idea cannot apply generally across to all kinds of product. Stay in touch. Yes I have been following this too as it ties in alot with my social-entrepreneurship business Firmwareproject. However being in the business, I’m still wrapping my head around this concept as I dont agree with alot of it. In particular it goes against the ethos of mass manufacturing. Thus my feeling is that this idea cannot apply generally across to all kinds of product.

Stay in touch.

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