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My earlier post on Friendster has a new significant update. Bambi Francisco of Marketwatch informs us of the outcome of an interview with Kent Lindstrom, CEO of Friendster.

The skinny of this interview is that Friendster will now partner Google in making the latter its default search provider, in addition to an advertising deal akin to the Google-Myspace where ads are provided by Google.

Looks like Google gets them all, popular sites like MySpace, legacy ones like Friendster, to boost its online reach and its revenue, without the wholesale purchase of entire communities, an approach favored by Yahoo. This is a smart move by Google to increase its advertising inventory since its current web real estate are not really the destination sites on the web. It needs to literally get on as many online webpages as possible, considering that its hardly the No. 1 in content being served over the web, ceding that title to Yahoo, MSN AOL and MySpace. At the same time, it focuses on doing what it does best, the technical innovation of its web products without dabbling into its weak areas like content development or social networking site management.