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First popularized on Sex and The City, Frenemies (noun, pl): Friends, yet enemies (via Urban Dictionary)

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Thats Steve “iPod” Jobs on the left and Bill Gates on the right. Dun you wish you could hear their conversation?

We have friends and then, enemies. Sometimes, it ain’t too good to listen to your friends all the time. You run the risk of what is commonly called the “echo chamber” syndrome, where positive, lyrical feedback lull you into warm and fuzzy complacency. We do need a social blanket to satisfy our own ego at times, for sure yeaaa, who doesn’t like being sung praises to all the time?

But you are not an Egyptian pharoah or Chinese Emperor so you must never forget to listen to that ranter at the fringe of your social comfort zone..  He/ she might have some good ol’ fashioned wake-up call to your stubborn and pig-headed ways. This applies to any social relationship and business too..