Bjorno.licio.us

This is an example of a user-generated ad posted within Facebook (stanford edition only). No big deal except I think its really cool the Stanford staff chose not to carry out a full blown investigation, which my college NUS would DEFINITELY have done without thinking, but chose to use Facebook instead to distribute this message. Note: a heavy-handed approach is so not appropriate for playful young college students..

The pervasiveness of Facebook would undoubtedly make this message more effective in reaching the right target group than a mass email to the entire student community. The reach would equally have been the same but I am sure fewer care about emails from some dumbass school admin bureaucrat. This is a good example of how using the right medium to communicate will increase the relevance of your message.

Now perhaps when Facebook properly takes off in NUS (at 5800++ members today and counting), the NUS admin offices will do well to not ignore Facebook’s influence for their carpark closures and multiple warnings on campus conmen.

Rohit Bhargava put together a list of tips for soon-to-be graduates. For those of you who are graduating this summer like me, do go check it out. FOr those in Singapore, you had better read it because we are not getting the same quality of graduation speeches as long as the speechmaker continues to come from the public sector.

And I really like this comment by Mike King in the same post:

I would add 2 things: First, you may have no idea now what really fuels your fire. You should stay on the course you’re on long enough to show your talent and commitment, and to pick up some real world skills. If you discover another passion you’d rather pursue, go for it - just make sure you’ve put in at least a year at your first job. And don’t let someone else define you - people have a tendency to define you interms that are convenient for them. Know yourself and pursue your passions with vigor.
Second, build a network. Understand now that other people are as vital to your success as you are to theirs. Build relationships through authenticity, and always be ready to give first. Whether you believe in Karma or not, believe this; what goes around really does come around.

One regret I will have for my current Vietnam trip will be missing out on meeting Jeremiah Owyang of Podtech when he arrives in Singapore next week for the iX Conference. Jeremiah is one of my most respected figures in the social media space and notable for many insightful articles on his personal blog which will influence the direction of online marketing for years to come.

If you are interested in this space, sign up for the June 21st dinner here.

Kaiser Kuo has a new blog for Ogilvy and he does some prophesizing:

I don’t think the day’s far off when a smart ad server with the right tools can track mobile user behavior in a meaningful and useful way–serving a post-roll ad to a user based NOT on the content of the NBA highlights he just watched on his phone, but based on the fact that he’s looked done two mobile searches on pizza and visited a pizza parlor’s WAP site all in the last ten minutes, and (LBS comes in) on the fact that he’s just a bus stop away from another pizza franchise that happens to be our client. He finishes the clip, and he gets hit with the image of a thin-crust pepperoni slice leaving strands of?cheese as it’s pulled away from its mother pie. Then all he has to do is tap a button to be connected by voice, toll free. He orders, and gets a discount to boot. And his pizza is coming out of the oven just as he gets off the bus and saunters in. (via)

Let me do some doodling and connect some dots here.

Ogilvy (is a unit of its parent)–> WPP (who just bought)–> 24/7 Real Media (and has this press release dated April ‘07)–> Open AdStream® Mobile Edition

Maybe the future ain’t too far off…

Here’s my fair contribution to the impending iPhone hype tsunami..

From BusinessWeek:

JMP Securities’ Ingrid Ebeling used conservative price-earnings ratio projections for 2008 to calculate that the Mac business, with revenues of $11.7 billion and net margins of 11%, would be worth $42.70 on its own. The iPod, with $10.8 billion in revenues, 12% margins, and a slightly lower multiple given slowing growth, would be worth $38.87. Add in $6.36 for other music products, $6.76 for peripherals such as Apple TV, $5.91 for software, and $14.18 per share in cash. You’re already at $114.78—with no help from iPhone…

…It plans to have 3 million iPhones ready for sale on June 29, two sources say. (Apple won’t comment.)

Apple went down 3.5% today to $120 following the lack of news on iPhone at WWDC. Awww.. let it drop so I can get back into the game

And this is a funny picture Apple won’t laugh at:

(via TUAW)