Bjorno.licio.us

Kaiser Kuo has a new blog for Ogilvy and he does some prophesizing:

I don’t think the day’s far off when a smart ad server with the right tools can track mobile user behavior in a meaningful and useful way–serving a post-roll ad to a user based NOT on the content of the NBA highlights he just watched on his phone, but based on the fact that he’s looked done two mobile searches on pizza and visited a pizza parlor’s WAP site all in the last ten minutes, and (LBS comes in) on the fact that he’s just a bus stop away from another pizza franchise that happens to be our client. He finishes the clip, and he gets hit with the image of a thin-crust pepperoni slice leaving strands of?cheese as it’s pulled away from its mother pie. Then all he has to do is tap a button to be connected by voice, toll free. He orders, and gets a discount to boot. And his pizza is coming out of the oven just as he gets off the bus and saunters in. (via)

Let me do some doodling and connect some dots here.

Ogilvy (is a unit of its parent)–> WPP (who just bought)–> 24/7 Real Media (and has this press release dated April ‘07)–> Open AdStream® Mobile Edition

Maybe the future ain’t too far off…