Cultural Gap?
17 06 2007
This is an example of a user-generated ad posted within Facebook (stanford edition only). No big deal except I think its really cool the Stanford staff chose not to carry out a full blown investigation, which my college NUS would DEFINITELY have done without thinking, but chose to use Facebook instead to distribute this message. Note: a heavy-handed approach is so not appropriate for playful young college students..
The pervasiveness of Facebook would undoubtedly make this message more effective in reaching the right target group than a mass email to the entire student community. The reach would equally have been the same but I am sure fewer care about emails from some dumbass school admin bureaucrat. This is a good example of how using the right medium to communicate will increase the relevance of your message.
Now perhaps when Facebook properly takes off in NUS (at 5800++ members today and counting), the NUS admin offices will do well to not ignore Facebook’s influence for their carpark closures and multiple warnings on campus conmen.
eh uncle, u graduating already! it’s about time! what u goin to do after?? n r u back in sg yet?? can u like meet me soon!!!