New Spin on that left side of the Tech Adoption Curve
7 08 2007Not satisfied with the generic category of “early adopters” that describes the influential bloggers in Silicon Valley, Jeremiah has developed new water-borne terminology to further segmentize this group.
Enter the epicenter, pebble, swimmer, surfer, boater, with-the-fleet...
In short, a trend initiator (founder) is the epicenter and the subsequent characters simply reflect the difference in “content” consumption frequencies of the other early adopters.
If you know the founder personally who showed u his invention in secret, congrats ‘cos you are a pebble.
If you twitter, you are a swimmer.
Bloggers are surfers.
If you read it from Facebook, you are a poor boater..
If you read it from a mainstream outlet like New York Times, you are a fleeter.
If you are not listed here, I empathize with you. You are not the only victim of the information tsunami that swamps all of us. 
What am I? I am thousand miles away from Silicon Valley in Singapore and definitely fall in the surfer-and-beyond outer ring of influence. I am only the pebble when epicenters happen in Singapore. But since many startups I have seen hardly moves any gears in Silicon Valley or beyond this island, I cause mere ripples.
End of meaningless rant after a rusty blogging hiatus.
Categories : Silicon Valley, online marketing
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