Apple - The Mutant Computer Company that made good
23 01 2007
In 1984, Apple pioneered the Graphical User Interface (GUI)’s usage on computers and began the killing of the mainframes along with IBM. They were the first, real PC company although they didn’t really benefit from the PC boom over the next decades. Thankfully, Steve Jobs retained his visionary instincts to launch the iPod at a time when Apple was a lackluster competitor in the ever-increasing competition of the PC industry. Its integrated software-hardware approach to making computers was not going to hold against Dell and Microsoft in their respective strongholds.
Faced with increasing ecosystem pressures, the business organism we know of as Apple, simply evolved. From Apple Computer Inc to Apple Inc, the Apple of 2007 made more than a cursory semantic change in its name, but a paradigm-shifting strategy that had taken shape over the past 5 years. Apple and Steve Jobs (to be used interchangeably here) realized they were no longer in the business of digital education, as was the 19080s vision of Bill Gates who wanted to “put a computer in every family”. No, Steve Jobs just hated being beaten to that goal by Gates. So what did he do when he lost at that game?
He changed the rules and created a new game. Read the rest of this entry »
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