http://www.bjornlee.com An online community engineer coping with the social media explosion Tue, 17 Jun 2008 14:37:23 +0000 http://backend.userland.com/rss092 en Its been more than (exactly) a year, discounting 3 "out-of-the-blue" articles, since i wrote anything here. It sure took many efforts to overcome blogging inertia. So, i randomly came up with a somewhat apt title of this renewed (hopefully!) bout of blogging... and to fit the title, i thought i might ... http://www.bjornlee.com/2008/06/17/the-difference/ Not satisfied with the generic category of "early adopters" that describes the influential bloggers in Silicon Valley, Jeremiah has developed new water-borne terminology to further segmentize this group. Enter the epicenter, pebble, swimmer, surfer, boater, with-the-fleet... In short, a trend initiator (founder) is the epicenter and the subsequent characters simply reflect ... http://www.bjornlee.com/2007/08/07/new-spin-on-that-left-side-of-the-tech-adoption-curve/ Found some great links on ad exchanges for useful reference in future: Eric Picard from Microsoft Digital Advertising Solutions (MDAS) and his views on the ad exchange of the future AdECN's 5-pager Dummy's Guide to how an ad exchange works  http://www.bjornlee.com/2007/08/07/much-ado-about-ad-exchanges/ Dengue fever should really be eradicated. I have such a hatred for that little effin' mosquito especially since one bite snuffed out the life of a dear friend I knew since I was 13. Ian was in my same year in secondary school and we were in the same Scout ... http://www.bjornlee.com/2007/07/22/ian-ng-hsin-ye-losing-a-friend-i-knew-half-my-life/ This is an example of a user-generated ad posted within Facebook (stanford edition only). No big deal except I think its really cool the Stanford staff chose not to carry out a full blown investigation, which my college NUS would DEFINITELY have done without thinking, but chose to use Facebook ... http://www.bjornlee.com/2007/06/17/cultural-gap/ Rohit Bhargava put together a list of tips for soon-to-be graduates. For those of you who are graduating this summer like me, do go check it out. FOr those in Singapore, you had better read it because we are not getting the same quality of graduation speeches as long as ... http://www.bjornlee.com/2007/06/17/the-graduation-speech-we-never-had/ One regret I will have for my current Vietnam trip will be missing out on meeting Jeremiah Owyang of Podtech when he arrives in Singapore next week for the iX Conference. Jeremiah is one of my most respected figures in the social media space and notable for many insightful articles ... http://www.bjornlee.com/2007/06/16/jeremiah-owyang-comes-to-singapore/ Kaiser Kuo has a new blog for Ogilvy and he does some prophesizing: I don’t think the day’s far off when a smart ad server with the right tools can track mobile user behavior in a meaningful and useful way–serving a post-roll ad to a user based NOT on the content ... http://www.bjornlee.com/2007/06/16/wanna-bet-this-will-be-the-future-of-mobile-advertising/ Here's my fair contribution to the impending iPhone hype tsunami.. From BusinessWeek: JMP Securities' Ingrid Ebeling used conservative price-earnings ratio projections for 2008 to calculate that the Mac business, with revenues of $11.7 billion and net margins of 11%, would be worth $42.70 on its own. The iPod, with $10.8 billion in ... http://www.bjornlee.com/2007/06/12/i-got-the-apple-feverrrr/ I am talking about the new-found bravado from Microsoft who finally found the balls to buy a company (read: aQuantive). Sitting on at least $30 billion of spare cash, it always stumps me why they keep losing out on the cool deals to Google who only has half their valuation. ... http://www.bjornlee.com/2007/05/22/more-on-that-crazy-6-billion/